Startup Founders' Guide to Building an Effective Go-To-Market Strategy

Every startup's success hinges on a well-crafted go-to-market strategy. At this live online event, we unlock the secrets to defining and reaching your target market effectively. You'll gain insights into identifying your ideal customer, crafting a value proposition that resonates, and deploying marketing tactics that convert. If you're determined to accelerate your startup's journey from concept to market leader, this event is your stepping stone.

**❯ What You'll Learn:**

• Why do you need a clear go-to-market strategy
• A step-by-step approach to defining your product-market fit, target audience, competition, and distribution
• How to differentiate your product from the competition

**❯ Featured Speaker:**

• **[Daniel Francavilla](https://www.linkedin.com/in/danielfrancavilla/)** \- Marketing Advisor & Brand Strategist at **[DanielDoes.co](https://www.danieldoes.co/):** Daniel is a marketing advisor, strategist, founder and mentor making a positive impact. He is a Certified Brand Strategist, college educator, member of the Canadian Marketing Association and a recipient of a 40 Under 40 Award. After graduating from OCAD University, Daniel founded Now Creative Group in 2013, later acquired by creative performance agency King Street Media in 2021, where he is a partner. The agency also launched a content platform and studio called CreatorClub in 2022. As an advocate for social good Daniel continues to run ACCESS, a nonprofit he founded as a student in 2006, which provides funding and mentorship for youth-led initiatives. His latest venture, The Good Growth Company, provides training for social good organizations to upskill their teams and scale their mission.

**❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at [https://fi.co/startupwebinar/17501](https://fi.co/startupwebinar/17501) to receive the Zoom URL.**