Talk - Decoded: How to make your content irresistible to AI Search Engines

**Talk:**
**Decoded: How to make your content irresistible to AI Search Engines**

**Description**

AI-based search engines like Google AI Overview, ChatGPT Search and Perplexity are quickly gaining ground over traditional search engine result pages (SERP) and will likely replace them entirely in the near future. In this talk we'll get a glimpse of the inner workings of AI search engines. We'll find out how Large Language Models actually see your content and what you can do to improve it to rank well in AI search engines.

**About our Speaker:**

***Jan Schulte, Entrepreneur & AI engineer***

Jan is a seasoned AI engineer and the founder of Betalyra, a specialised AI consulting firm. Drawing from his extensive experience in developing large language models, he helps organisations adopt AI solutions to automate workflows, streamline operations, and enhance customer experiences.

***📍Le Wagon is 350 meters (6 minutes walk) from Alvalade station on the green line of the metro.***

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**About Le Wagon**

**Le Wagon**, a leader in immersive tech training, teaches people the skills they need to change their lives by starting their tech careers or launching their startups.

Le Wagon offers web development and data Bootcamps, as well as skills courses, online and in more than 40 cities around the world. Founded in Paris in 2013, Le Wagon now has a community of more than 25,000 graduates from all walks of life, including many entrepreneurs who created more than 220 tech startups and raised more than $1.1 billion worldwide.

**About DMK Tribe** 💙

We build a community of digital Marketing professionals in Lisbon. We want you to share your expertise and learnings with the group. It will be active conversations and a networking Event.

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