Web3 Design Practices with MetaMask @ The Block

**Join us in this event for product designers in Web3!**

Bridge the Web3 usability gap for crypto-newcomers by understanding their **Experience Stack**. The Experience Stack is the interconnected life-cycle of human cognition, emotion, and behavior that is the basis of all great user experiences.
In order to achieve mass Web3 adoption, we must break down ingrained mental models and biases crypto-newcomers have from using Web2 applications.
Discover and apply the power of cognitive, emotive, and behavioral design when defining your Web3 user experiences.

**Agenda:**
18:30 - Doors open
19:30 - Presentation + Q&A
20:00 - Network and drinks
22:00 - Wrap up