Why Founders Should Care About Branding

Why the thing you're probably not worried about is the most important part of your startup? This session focuses on understanding the power a brand can bring to a business and the impact it can have on a team. Join us at this live webinar and get practical tools to map out your creative strategy. Through a series of examples and case studies, our guest speaker, creative strategist Ana Pessanh, will invite attendees to consider their own branding decisions.

**❯ What You'll Learn:**

• Where should startups begin
• The basics of building a brand
• What a successful brand looks like

**❯ Featured Speaker**

• **[Ana Pessanha](https://www.linkedin.com/in/ana-pessanha-voice/?originalSubdomain=pt) \- Head of Brand Voice & Creative Strategy at [VMLY&R Branding](https://www.vmlyr.com/):** Ana is a bilingual creative strategist and copywriter with a multicultural perspective earned from growing up, living, and working between Luxembourg, London, and Lisbon. She has been helping brands find their special something for over 7 years. Currently, Ana leads the Brand Voice department at VMLY&R Branding and serves as a branding consultant for Vogal.

**Additional Resources:**
Discover more [Startup Events](https://fi.co/events), find [Startup Hiring Resources](https://fi.co/hiring-for-a-startup), or visit our [Insights Blog](https://fi.co/insights) for more startup tips.

**❯❯ This is a live, interactive online event, so be sure to RSVP at [https://fi.co/startupwebinar/16635](https://fi.co/startupwebinar/16635) to receive the Zoom URL to join us live!**