Talk: UX And Marketing: Aligning Business Objectives with User Needs

**7:30 pm doors close**

**Talk: UX And Marketing: Aligning Business Objectives with User Needs**

In the ever-evolving landscape of digital products and services, both marketing and user experience (UX) play critical roles in ensuring a brand's success.

However, while complementary, these two disciplines often face alignment challenges. we will discuss the nuances of marketing and UX, exploring their definitions, inherent tensions, similarities, and the best practices to foster effective collaboration between the two.

**About Saeid:**

Over the past decade, Saeid has directed long-term design strategies and facilitated innovative user experiences for various software products in different industries. He specializes in developing interactive prototypes and demonstrating expert flows, interactions, and animations. Saeid skillfully translates complex requirements into intuitive digital solutions.
Beyond design, he mentors teams in crafting interface controls and complex interaction/UI patterns, ensuring excellence across diverse operational areas.

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**About DMK Tribe** 💙

***DMK Tribe*** was founded in Lisbon in March 2022 under the name ***Digital Marketing Lisbon.***

Is a vibrant community of marketing professionals across various industries, committed to growth, learning, and collaboration.
With over 1900 members, we bridge diverse marketing disciplines through our core values of : ***Love, Caring, Serving, Learning, and Inclusion.***

Join us to innovate, collaborate, and share knowledge in the marketing world.

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