How to Write Top-Performing Facebook & LinkedIn Ads

*Learn the best growth tactics from leading experts*

Creating copy that converts is crucial for your startup advertising strategy. At our next interactive webinar, Eden Bidani, an awarded copywriter and strategist, will teach you how to deliver compelling messaging. With more than a decade of experience with startups, she has helped multiple businesses articulate their purpose and skyrocket their engagement metrics with captivating words.

**❯ What You'll Learn:**

• The difference between Facebook and LinkedIn and the specifics of each platform
• The key elements of a successful ad, including the headline, ad copy, call-to-action, and visual components
• How to edit and optimize your copy for conversions
• How to format your text and pair it with suitable visuals

**❯ Moderator:**

• **[Ayhan Isaacs](https://www.linkedin.com/in/akisaacs/) \- Head of Global Growth at FI:** Ayhan is an alumnus of FI Toronto and co-leads the UAE- GCC FI chapter. For the past 6+ years, he has worked with over 40 venture-funded startups to drive their MoM growth from running ad & email campaigns to outbound prospecting.

**❯ Featured Expert:**

• **[Eden Bidani](https://www.linkedin.com/in/edenbidani/) \- Head of Strategy & Copy at [CAPE.Agency](https://cape.agency/):** With 12+ years of experience working in direct sales and conversion copywriting, Eden helps SaaS, tech, and IoT companies, from pre-seed to the enterprise, acquire more customers, more profitably and through powerful conversion copy and messaging.

**❯❯ This is a live, interactive online event, so be sure to RSVP at [https://fi.co/startupwebinar/16298](https://fi.co/startupwebinar/16298) to receive the Zoom URL to join us live!**