LISBON - TALK: Customer Capital: Unlocking the True Value of Your Business

🔹**Please fill in your details to confirm your attendance.**
[https://forms.gle/njyQWxDZnyASnKXK7](https://forms.gle/njyQWxDZnyASnKXK7)

**TALK: Customer Capital: Unlocking the True Value of Your Business**

Everyone talks about growth, but few talk about where real value comes from. In this session, CX professional Alex Reis cuts through the noise to unpack Customer Capital: the hidden power behind every successful business. It’s not just about NPS or loyalty, it’s about how much trust, relevance, and connection your brand actually holds in the lives of your customers. If you want to build a business that lasts (and not just one that sells), this session is for you. Real talk, real strategy.

***About our speaker:***

**Alex Reis**

Alex Reis is a Certified Customer Experience Professional with over 10 years of global leadership in CX strategy, customer operations, and digital transformation.

He has led award-winning initiatives across LATAM and EMEA, translating customer insights into measurable business growth.

Currently a Senior Consultant, Vice leader of the CXPA European Council and MBA professor, Alex focuses on building customer experiences that drive real, sustainable value.

***Please register only if you genuinely intend to attend.***

***If, for any reason, you are unable to make it, please cancel your registration as soon as possible to allow those on the waiting list to take your place and enjoy the event.***

***We truly appreciate your understanding and support in being part of our community 💙.***

**There's no cost to attend, but your voluntary donation helps us keep these valuable events happening! Your contributions make a real difference in supporting our community.**

*📍***Kübe Coworking**

***350 meters (6 minutes walk) from Alvalade station on the green line of the metro.***

**Join our channels:**

**WhatsApp:** [[[https://chat.whatsapp.com/KDhIHix8LAVE8r0TfqPHHa](https://chat.whatsapp.com/KDhIHix8LAVE8r0TfqPHHa)]
**LinkedIn**: [Digital Marketing Group Lisbon](https://www.linkedin.com/groups/9249844/)
[Telegram Group](https://t.me/+YrJYhbXrDDYwYjg0) 🙌
🤝 **Register on our platform:**
🔗 [[[https://dmktribe.com/register/](https://dmktribe.com/register/)]📝👥

**About us**

***DMK Tribe,*** Is a vibrant community of marketing professionals across various industries, committed to growth, learning, and collaboration.
We bridge diverse marketing disciplines through our core values of : ***Love, Caring, Serving, Learning, and Inclusion.***

**Join us to innovate, collaborate, and share knowledge in the marketing world.**