BARCELONA- SaaS Metrics Made Simple: A Must-Know Guide for Marketers. - 7PM

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**TALK: SaaS Metrics Made Simple: A Must-Know Guide for Marketers Who Drive Revenue**

If you’re a marketer working in SaaS, understanding the numbers behind the business is key to making smarter decisions.

In this talk, we’ll break down the core metrics—like MRR, churn, CAC, LTV, and payback period, and show how they all connect.

You’ll learn how to model a SaaS business, why you should care about predictability, and how marketing can directly influence growth. We’ll also dive into some examples, covering what works (and what doesn't) in paid campaigns, onboarding experiments, and feature launches.

Whether you're new to SaaS or want to sharpen your growth mindset, this session will give you the tools and clarity to level up your impact.

***About our speaker:***

**Francesco Tai Bernardelli**

Marketing Lead at Akiflow. I'm passionate about growth marketing and product-led strategies. I've worked across marketing functions in SaaS, consulting and agencies

***We look forward to seeing you there 💙!***

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