CASCAIS: Agentic AI campaign management

**Talk:**

**Agentic AI Campaign Management – Our Experience Letting AI Set Up SMS, Email, and Voice Campaigns**

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Description:

In this session, Slaine Willey, founder of SMSEdge.com, explores how his team built an agentic AI system to autonomously create and manage marketing campaigns across SMS, email, and voice. He’ll walk through the process of connecting business strategy to large language models (LLMs), the implementation challenges they faced, and how AI now plans, writes, tests, and optimizes outreach across channels. Expect a practical, behind-the-scenes look at what it takes to go from concept to a working AI-driven campaign engine.

**About Our Speaker:**

**Slaine Willey**

With extensive expertise in mobile marketing and cutting-edge optimisation technologies, Slaine represents SMSEdge — an end-to-end SMS marketing platform built to drive outstanding results for businesses of all sizes.

SMSEdge is designed to support both customer acquisition and retention, seamlessly integrating with existing CRM and tracking systems. The platform leverages state-of-the-art communication tools and real-time optimisation features, backed by 24/7 support from a dedicated team of mobile marketing experts.

Through a strategic approach and a focus on measurable impact, Slaine helps brands reach their target audiences, deliver timely and effective messages, and achieve their marketing objectives with precision and efficiency.

**Sponsors:**

**LACS:** [https://www.lacs.pt](https://www.lacs.pt)

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